THINX The Point of Shame

Brief

To create an infographic, static & animated, that highlights the stigma and shame surrounding periods and menstruation that exists today.

Outcome

OnePoll conducted the survey on behalf of THINX. 1,500 US women and 500 US men were surveyed in September 2017. I created a series of illustrations based on photographs from THINX photo shoots to be used in the infographic. I then animated these illustrations in order to create a video version of the infographic to be rolled out on a number of digital platforms.

Stills from the animation

The illustrated infographic