Brief

By the end of 2023, THINX had been using the same illustration style for years. It's time to change things up and develop a new illustration style. As before, these illustrations are utilised across blog posts, social media, and other branded materials.

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Outcome

The previous illustration style relied on black strokes and geometric shapes. Inversely, these new illustrations utilise a hand-drawn style to create images that consistently feel playful, informative and witty.

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Link to previous illustration style project

Thinx Illustrations (2017–2023)