Motherboard

Brief

To create a podcast by mothers for mothers. Motherboard was created to offer a new, honest perspective on motherhood. The podcast delves into the candid, nitty-gritty details of everyday life of parenting, with raw, frank conversation from a diverse range of guests.

Outcome

Motherboard's identity is designed to appear alongside a wide range of conversations surrounding parenthood, from kids and screens, to infant mortality. The identity needs to sit comfortably next to these topics, without making them appear trivial or out-of-place. The result is a clean, instantly-recognisable logo, accompanied by illustrations of each episode's guests.

Sample of guest illustrations

Motherboard trailer

#1 in iTunes Kids & Family charts.