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To create a podcast by mothers for mothers. Motherboard was created to offer a new, honest perspective on motherhood. The podcast delves into the candid, nitty-gritty details of everyday life of parenting, with raw, frank conversation from a diverse range of guests.
Motherboard's identity is designed to appear alongside a wide range of conversations surrounding parenthood, from kids and screens, to infant mortality. The identity needs to sit comfortably next to these topics, without making them appear trivial or out-of-place. The result is a clean, instantly-recognisable logo, accompanied by illustrations of each episode's guests.
Sample of guest illustrations
#1 in iTunes Kids & Family charts.
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