Later Made You Look Campaign
Brief
After launching the new brand, Later aimed to make a splash by creating our largest brand-awareness activation ever! The goal was to create a campaign that would exist both online and IRL.
Outcome
Made You Look celebrates the people at the core of our user-base: creators. We hand-picked 5 different niche creators and filmed them at work in their homes and studios, revealing what it takes to make someone look. The resulting campaign culminated at a series of activations at SXSW. We branded multiple surfaces, from taxi-cabs to bespoke ice cream trucks, and threw a huge party in an abandoned pool to showcase and celebrate our creators!
Creative director — Betsy Field
Lead designer — Poppy Higton
Motion designer & social video editor — Euan Murphy
Spatial designer — Bianca Chubb|
Copywriters — Bee Gray & Sarah Johnson
Photography & video production — Shane Anderson & Frankie Cavalcanti
Sound design — Daniel M. Petersen
Website
Creator images
Website
Billboard en-route to SXSW
OOH animated airport ad
Times Square animated billboard
LED truck & contents
SXSW ice-cream truck & cars with animated toppers
