entertainment.ie is one of the oldest and most trusted Irish websites for news and information regarding movies, TV and pop culture. Originated in 1997, the website has quite a legacy, yet the identity was dated and wasn't appealing to their target demographic. While working with Packed.House, I was tasked with re-designing the logo, as well as updating the website, and creating a promotional campaign that celebrated the website's 21st birthday.
The result is a sleeker, while still-playful logo that retains the site's energy without appearing child-like. The rebrand features a promotional video, which was rolled out in cinemas across Ireland, as well as a website-update.