entertainment.ie
This project was a finalist for the Ireland Digital Media Awards 2019 in the categories ‘Best Creative’ and ‘Best Website’.
Brief
entertainment.ie is one of the oldest and most trusted Irish websites for news and information regarding movies, TV and pop culture. Originated in 1997, the website has quite a legacy, yet the identity was dated and wasn't appealing to their target demographic. While working with Packed.House, I was tasked with re-designing the logo, as well as updating the website, and creating a promotional campaign that celebrated the website's 21st birthday.
Outcome
The result is a sleeker, while still-playful logo that retains the site's energy without appearing child-like. The rebrand features a promotional video, which was rolled out in cinemas across Ireland, as well as a website-update.
Promotional cinema ad for the rebrand. It highlights entertainment.ie's variety of areas of expertise, and cements its position in the history Irish pop culture.
Illustrated assets from the video (including a film camera illustration that wasn't used).
Updated website.
The rebrand was integrated into entertainment.ie's social media, such as this Instagram story promoting their coverage of the 2019 Oscars.
