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THINX Illustrations (2024–)
Brief
By the end of 2023, THINX had been using the same illustration style for years. It's time to change things up and develop a new illustration style. As before, these illustrations are utilised across blog posts, social media, and other branded materials.
Outcome
The previous illustration style relied on black strokes and geometric shapes. Inversely, these new illustrations utilise a hand-drawn style to create images that consistently feel playful, informative and witty.
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