Later Rebrand
Brief
Over the years Later has grown beyond social media scheduling into a leading player in the influencer marketing world. The goal of this rebrand was to shift the perception of Later from a brand that is safe and bland to an industry-leader that is confident, thinks big and is creatively fearless.
Outcome
The rebrand is primarily internet-native and rooted in online culture. Later is not a newcomer to the industry, and the resulting designs highlight its position at the top of the game.
I worked collaboratively on this project across every stage, from concept generation to final touches. I took ownership of the 3D illustrations and all motion assets, including the launch video above.
Creative director — Betsy Field
Brand designers — Euan Murphy, Bianca Chubb, Poppy Higton, Rafa Olivarría & David Balista
Copywriter — Sarah Johnson
Launch video sound design — Daniel M. Petersen
Logo & preliminary icon design — Koto
Website
