In 2022, Later made a push to be seen by creators as the go-to tool for supercharging their social media. The goal was to create a campaign that would encourage creators to use Later to manage their social media strategy across multiple social media platforms in order to grow their community and increase engagement, all while sharing their passions and getting noticed by the brands they love.

We launched Later for Creators. An initiative that highlights how Later contains all the tools necessary for any creator—whether you’re Sarah the wellness blogger looking to connect with your audience, or Josh the YouTube chef who shares videos with your followers. I created a series of visuals akin to trading cards. A collect-’em-all for different creators, with six different creators, each highlighting a different aspect of the Later product. These visuals were then used throughout our many marketing channels, including web pages, emails, newsletters, socials posts & stories, paid ads, and in-app imagery.